Merge Contacts
Sometimes the same customer appears as two or more contacts — for example one profile from Zalo and another from Facebook, or two imports with the same phone number.
Merge combines them into one contact so your team sees a single history and one set of details.
When to merge
Merge when you are confident two profiles belong to the same person, such as:
- Same phone number on different contacts
- Same email on different contacts
- A customer told you they messaged from two channels
Do not merge if you are unsure — it is harder to undo than to wait and confirm.
How ScaleFlow finds duplicates
ScaleFlow can suggest duplicates when contact fields match (for example phone or email). You may see merge suggestions:
- On a contact detail page
- In the contact panel inside Inbox
Click Review merge (or similar) to open the merge screen.

Open the merge page
- Go to Contacts and open the main contact you want to keep (the primary contact).
- Start merge from a suggestion, or open the merge link with the duplicate contacts selected.
- You arrive at the Merge contacts page with:
- Left: list of duplicate contacts to include
- Right: preview of the merged result

Choose which contact to keep
- The contact you opened first is usually the primary (the one that survives after merge).
- Check the boxes for secondary contacts you want to fold into the primary.
- ScaleFlow may auto-select all detected phone/email duplicates so you do not miss a match.
Pick the best value for each field
For each piece of information (name, phone, email, company, stages, labels, …), choose which contact’s value should win.
| Situation | Simple rule |
|---|---|
| One side is empty | Pick the side that has data |
| Both have different phones | Ask the customer which is current, then pick that row |
| Labels / lists on both | Preview shows the combined result — check it before confirming |
Use the preview panel to read the final profile before you commit.
Confirm merge
- Review the preview one last time.
- Click Merge (or Confirm merge).
- Wait for the success message.
- You return to the single merged contact.
Conversations and history from secondary contacts move under the primary contact.
After merging
- Open the merged contact in Contacts or from Inbox.
- Check labels, lifecycle stage, and linked conversations.
- If Broadcasts or lists used the old duplicate, confirm the audience still looks correct.
Tips
- Merge during quiet hours if the customer has an active chat — staff should know which thread continues.
- Fix typos in phone/email before merge when possible; bad data creates false duplicate suggestions.
- Teach the team to merge instead of creating a third duplicate profile.